Privacy Policy

1. Legal Entity Disclosure

The Site is owned and operated by Bright Care Family Medicine Corp, which conducts business under the names Bright Care Medical Group and Bright Care Family Medicine.

Our principal office is located at:

2. Medical Disclaimer

The information on this Site is provided for general informational purposes only. It is not medical advice, diagnosis, or treatment, and it is not a substitute for consultation with a qualified healthcare professional.

Do not rely on the Site as a substitute for medical judgment or individualized care.

If you are experiencing a medical emergency, call 911 immediately. If you are experiencing a mental health crisis or need immediate emotional support, call 988 or seek emergency assistance immediately.

3. Scope of This Privacy Policy

This Privacy Policy applies to information collected when you:

• visit or browse the Site
• submit a website inquiry
• request information or contact from our office
• call, text, or email us using contact information listed on the Site
• click links to external scheduling, portal, telehealth, map, or messaging services
• otherwise interact with the Site

This Privacy Policy does not govern third-party websites, applications, or services that may be linked from the Site. When you leave our Site and use a third-party platform, that third party's privacy policy and terms will govern your information.

4. HIPAA and Protected Health Information

Bright Care is a healthcare provider. Certain information created, received, or maintained by us in connection with healthcare services may be protected under HIPAA and other applicable law.

This Privacy Policy addresses general website-related information and online interactions. Our HIPAA Notice of Privacy Practices describes how protected health information may be used and disclosed in connection with patient care and related healthcare operations.

Use of this Site, or submission of a general website inquiry, does not by itself create a provider-patient relationship.

References on this Site to Bright Care Medical Group or Bright Care Family Medicine refer to public-facing business names and service lines operated by Bright Care Family Medicine Corp, unless otherwise expressly stated.

5. Information We May Collect

We may collect the following categories of information:

A. Information You Provide Directly

Information you voluntarily provide may include:

• your name
• phone number
• email address
• department or service interest
• appointment-related inquiry details
• general message content
• other information you choose to provide

Please do not submit highly sensitive medical details, Social Security numbers, insurance ID numbers, or other confidential information through general website forms, general email, standard text messaging, or WhatsApp unless we expressly instruct you to do so through an approved process.

B. Information Collected Automatically

When you use the Site, we may automatically collect certain technical and usage information, including:

• IP address
• browser type
• device type
• operating system
• date and time of access
• referring URLs
• pages viewed
• general website usage information
• cookie or similar technology data

C. Communication Information

If you contact us by phone, text, email, website form, or similar method, we may maintain records of those communications, including your contact details, communication history, and message content.

D. Information Collected by Third Parties

If you choose to use third-party services linked from our Site, such as external scheduling, patient communication, telehealth, or map services, those third parties may collect information directly from you. We do not control those third-party practices.

6. How We May Use Information

We may use information collected through the Site to:

• respond to inquiries and requests
• route inquiries to the appropriate department or team member
• facilitate scheduling or appointment-request workflows
• communicate about services, office operations, and administrative matters
• maintain records of communications
• improve the Site, user experience, and internal operations
• protect the security and integrity of the Site
• detect, investigate, or prevent fraud, misuse, unauthorized access, or technical issues
• comply with legal, regulatory, contractual, and professional obligations

We may also use de-identified or aggregated information for internal analytics, service improvement, and business planning.

7. Third-Party Services and External Links

The Site may include links to third-party websites, applications, scheduling tools, telehealth platforms, maps, payment tools, messaging services, and similar external services.

If you use a third-party service after leaving our Site, your information will be governed by that third party's own terms, privacy practices, and security policies, not this Privacy Policy.

We encourage you to review the privacy practices of any third-party service before submitting information.

8. Cookies, Analytics, and Similar Technologies

We may use cookies or similar technologies to support website functionality, performance, security, and limited analytics.

We do not use advertising pixels, cross-context behavioral advertising tools, or session-replay technology on pages where users seek care, request appointments, submit contact information, or otherwise indicate interest in medical or wellness services.

If we use analytics tools, we intend to use them in a limited manner to understand general website traffic and performance, not to build advertising profiles based on healthcare-related activity.

You may be able to adjust cookie settings through your browser. Disabling certain cookies may affect website functionality.

9. Mobile Information and Text Messaging

If you voluntarily provide your mobile number and opt in through a valid consent mechanism, Bright Care may send administrative, informational, scheduling, care-coordination, and, where separately authorized, promotional text messages, subject to your consent and applicable law.

Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying STOP to any message. You may also revoke consent by any reasonable method that clearly communicates your request to stop receiving text messages from us. After we process your opt-out, you may receive one final confirmation text.

For help, reply HELP or contact us at:

We do not share mobile opt-in data or text messaging consent with third parties for their own marketing or promotional purposes.

Participation in any text messaging program is also subject to our Terms of Use and any separate SMS/Text Messaging Terms made available at the point of opt-in.

10. How We May Disclose Information

We may disclose information collected through the Site:

• to service providers and vendors that support our operations
• to third-party platforms when you choose to use linked services
• to comply with law, regulation, subpoena, court order, or other lawful process
• to protect the rights, safety, security, and property of Bright Care, our patients, our staff, our users, or others
• in connection with a business transaction, restructuring, merger, sale, or transfer, subject to applicable law
• with your consent or at your direction

Where required by applicable law, we enter into appropriate agreements with vendors that handle protected health information on our behalf.

11. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• respond to and manage communications
• maintain business and operational records
• comply with legal, regulatory, tax, professional, and contractual obligations
• resolve disputes
• enforce our policies and agreements

Retention periods may vary depending on the nature of the information and the reason it was collected.

12. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information collected through the Site.

However, no method of internet transmission, mobile transmission, or electronic storage is completely secure. We therefore cannot guarantee absolute security.

13. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without appropriate authorization.

If you believe a child has provided personal information through the Site, please contact us so we can review and address the issue.

14. State Privacy Rights

Depending on your state of residence and applicable law, you may have rights regarding certain personal information, such as rights to request access, correction, deletion, or information about certain disclosures.

We will review and respond to qualifying requests as required by applicable law. To submit a privacy request, please contact us using the contact information below.

We may need to verify your identity before processing certain requests. We may also deny requests where permitted or required by law.

15. Do Not Track

Some browsers may transmit "Do Not Track" signals. Because there is no universally accepted standard for responding to such signals, the Site may not respond to them uniformly.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any revised version will be posted on this page with an updated "Last Updated" date.

Your continued use of the Site after changes are posted means you accept the updated Privacy Policy to the extent permitted by law.

17. Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact:

18. HIPAA Notice of Privacy Practices

For information about how we use and disclose protected health information in connection with healthcare services, please review our separate HIPAA Notice of Privacy Practices.